Through his books, his TV program, but above all, through his cuisine – authentically Italian – Giorgio Locatelli has made a tremendous contribution to the correct appreciation of Italian Cuisine in Great Britain. Giorgio, who was born on the banks of Lago Maggiore, in Northern Italy, grew up in his family’s Michelin-starred restaurant and before becoming possibly the best communicator of authentic Italian cuisine in the UK, he had gathered solid professional experience in international restaurants. Since 2002, his Locanda Locatelli has become a benchmark for quality Italian cuisine outside Italy. His business model still includes his constant presence at the Locanda and warm interactions with his customers – the same quality that made many Italian restaurants around the world successful. This model has perhaps limited the expansion of his business (only recently he gave his name to a venture in the Middle East) but it’s preserved the great essence of what he does.